To effectively position your brand within the marketplace you need impactful strategies that engage with your target customer and clearly communicate your brand message across multiple touch points including e-commerce, email marketing, social media and digital marketing initiatives.

Research + Brand Positioning

  • Define target customer including demographics, psychographics, shopping habits and brand affinities

  • Evaluate the marketplace and competitive set

  • Create a profile deck that communicates the brand message, audience and positioning

E-Commerce Development + Optimization

  • Define point of view for e-commerce experience

  • Evaluate content, photography and user experience to ensure e-commerce platform aligns with brand identity*

  • Highlight areas for growth and opportunities to drive engagement and conversions*

  • Source, hire and manage outside resources (graphic designer, developers) to optimize experience

Content Strategy

  • Develop direction for seasonal storytelling campaigns including visual point of view, inspiration boards and desired distribution points

  • Source photographer's, talent and graphic support as needed*

  • Oversee production and execution of content campaigns

  • Identify appropriate editorial and creative directors for the development of a brand style guide

  • Hire and oversee all outside resources and serve as the advisor and point person throughout the development process

Digital Marketing Strategy

  • Evaluate current platforms including social media, email marketing, Facebook/Instagram ads and recommend strategies for optimizing performance

  • Source, hire and manage outside resources (ie, digital marketing agencies) to optimize traffic driving strategies through SEM, retargeting, AdWords, etc*

  • Advise on creative assets for each individual digital marketing campaign

  • Develop and implement tracking reports to measure monthly performance metrics and ROI

BRAND Partnerships + Collaborations

  • Define desired opportunities and identify appropriate partners

  • Develop collaboration/partnership pitch deck and customize for each opportunity

  • Initiate outreach and set-up pitch meetings with select brands

  • Manage partnership details and agreements

  • Oversee execution of each program

  • Create recap reports with performance metrics and ROI

Press + Media

  • Develop key press materials including press kits and press releases

  • Source, hire and oversee third party PR resources such as freelance reps or agency